A case study of a complex carve-out in practice

Navigating the issues

Sharing the brand - Crafted a complex perpetual and exclusive brand licence for the carved-out business that still allowed the seller to use and protect the value of the brand across the rest of the world, whilst addressing co-existence considerations to reduce brand dilution and confusion.

Web of services arrangements - Bespoke mix of transitional services, long-term manufacturing and supply arrangements and cross-border partnerships. Creative pricing and synergy mechanics added value for both sides.

Works Council worries - Navigated a delicate mandatory works council process in Europe, alongside positive employee engagement more broadly across the globe.

Route through regulatory - Created a tailored deal structure and package of contractual protection to plot a viable route to obtaining approvals from antitrust, foreign investment and product regulatory authorities, along with the “split” of various licences and approvals so that both ongoing businesses had what they needed.

Litigation liabilities - Apportioned liabilities for ongoing litigation through a tailored indemnity package, alongside  provisions to allow both parties the input they need into the conduct and conclusion of that litigation.

Restructuring the remainder - Diligenced, designed and implemented a new corporate and financing structure to get everything on the right “side of the fence” and ensure the carved-out and existing businesses had right-sized and appropriate financing packages going forward.

And a JV on top - A new TopCo was put in place in which the seller retained a minority interest. Ongoing governance, funding and exit mechanisms aligned incentives for both parties.