Slaughter and May advised the INEOS Grenadiers Cycling Team on its new co-title partnership with Netcompany

Slaughter and May advised the INEOS Grenadiers Cycling Team on its new five year co-title partnership with Netcompany, which sees the team renamed to the Netcompany INEOS Cycling Team. 

Through the partnership, the parties will also co-develop a bespoke version of Netcompany's AI-driven PULSE technology which will be deployed within the team to aid in training and performance.

This partnership marks the first time Netcompany’s PULSE technology has been deployed in professional sport.

Technology, Digital, Data and IP
David Ives Partner
Will Morris Associate
Natasha Pappas Associate