08 Sept 2017

Tracking, watching, predicting...lawfully: responsible profiling under the GDPR

Profiling is an essential part of the business model for many companies. This briefing looks at the impact of the General Data Protection Regulation on customer profiling, particularly for the retail sector.

Profiling is an essential part of the business model for many companies. This briefing looks at the impact of the General Data Protection Regulation on customer profiling, particularly for the retail sector, which relies on data profiling to tailor their customers’ experience. It looks at how businesses should adapt to the new legislation in order to comply, whilst balancing their own business needs and goals as well.


Profiling under the GDPR

 

This material is provided for general information only. It does not constitute legal or other professional advice.

Contact Information
Duncan Blaikie
Partner at Slaughter and May
London
Rebecca Cousin
Partner at Slaughter and May
London
Richard de Carle
Partner at Slaughter and May
London
Richard Jeens
Partner at Slaughter and May
London
Rob Sumroy
Partner at Slaughter and May
London