Slaughter and May is advising Bloomsbury Publishing plc on its strategic joint venture in China

Slaughter and May is advising Bloomsbury Publishing plc on its entry into the domestic Chinese market through a joint venture with China Youth Publishing Group (CYPG), a state-owned publisher, and its subsidiary, Roaring Lion Media. The partnership is expected to increase Bloomsbury's profile and presence within China, which is a key strategic objective for Bloomsbury. The joint venture, which is 50% owned by Bloomsbury, will be based in Beijing and will publish its own titles originating from China, as well as licensing titles from Bloomsbury and other global publishers for the mainland market.